S.I.T.F.A. (Serenity International The Fashion Agency) is a premier international fashion agency headquartered in Chicago with operations in Lagos, Nigeria and London, UK. We specialize in model development, creative direction, and fashion consulting.

How do I apply to S.I.T.F.A.'s model development program?

You can apply to S.I.T.F.A.'s model development program at meet-serenity.online/model-signup. We accept applicants aged 14–30 from any location with no prior experience required.

Does S.I.T.F.A. work with models outside the US?

Yes. S.I.T.F.A. operates internationally with active programs in Chicago (US), Lagos (Nigeria), and London (UK), and works with talent globally.

What services does S.I.T.F.A. offer?

S.I.T.F.A. offers fashion strategy consulting, model development programs, creative direction, editorial photography, fashion consulting, brand partnerships, and runway coaching. The model development platform is available at meet-serenity.online.

What is fashion strategy consulting?

Fashion strategy consulting at S.I.T.F.A. covers brand positioning, market entry strategy for US, UK, and African fashion markets, talent development roadmaps, and creative direction alignment. We help models, designers, and brands build sustainable fashion industry presence.

What is Meet Serenity?

Meet Serenity (meet-serenity.online) is the official S.I.T.F.A. model development and membership platform. It provides portfolio management, tiered coaching programs, booking coordination, casting preparation, and fashion strategy pipelines for talent in the US, UK, and Nigeria.

Does S.I.T.F.A. offer model development programs in Nigeria?

Yes. S.I.T.F.A. has an active model development program in Lagos, Nigeria. Through the meet-serenity.online platform, Nigerian talent can access portfolio building, runway coaching, casting prep, and international placement opportunities into US and UK markets.

How does S.I.T.F.A.'s fashion strategy help emerging models?

S.I.T.F.A.'s fashion strategy framework guides emerging models through brand identity development, market positioning, portfolio curation, and strategic placement. All development services are accessible through meet-serenity.online.

SITFA

S.I.T.F.A.

Global Fashion Strategy. Model Development. Creative Direction.

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01 — Smithinc The Fashion Agency

Fashion is
infrastructure.

S.I.T.F.A. is not a talent agency. We are a strategic fashion infrastructure company — building systems, developing talent, and directing creative narratives across three continents.

From our Chicago headquarters to West Africa — where our model development hub operates out of Nigeria — and across Europe, with agency PR and placement outreach centered in London — we operate at the intersection of culture, commerce, and craft.

Studio HQ

Chicago

United States

Agency Office

Rockford, IL

United States

Model Hub

West Africa

Nigeria

PR & Outreach

Europe

London

02 — Global Operations

Global
operations.

Click a marker to explore regional operations

03 — Services

What we build.

Model Development

Talent Infrastructure+

Creative Direction

Visual Strategy+

Fashion Consulting

Strategic Advisory+

Photography

Visual Production+

Partnerships

Network & Alliance+

04 — Manifesto

We build systems
— not just looks.

Strategic fashion infrastructure across three continents

Systems-driven model development and talent placement

Creative direction rooted in culture and commerce

05 — Portfolio

Selected work.

Beauty — 2026

BEAUTY CAMPAIGN — 2026 SKINCARE SERIES

Denille Lewis — Chicago, IL

Editorial — 2025

BOHO EDITORIAL — 2025 EDITORIAL COVER

Campaign — 2025

URBAN MOTION

Campaign — 2025

COACH × S.I.T.F.A.

Elisa Valiska — MN/WI · Galor Model Agency

White Label — 2024

MY OBIOMA — STUDIO PORTRAIT

White Label — 2024

MY OBIOMA — IN MOTION

Editorial — 2023

UPSCALE CHICAGO

Development — 2023

AKEYA MALLETT

The SITFA Dispatch

Fashion. Culture. Business.
Delivered monthly.

Lookbook drops, agency news, Aso Archive early access, and consultation openings.

06 — Development Program

Model Stephanie Pesi — Development Program

West Africa · Europe · United States

Stephanie Pesi — Lagos, Nigeria

Building the next
generation.

Our Model Development Program operates across West Africa — with our hub centered in Nigeria — alongside Europe and the United States, identifying raw talent and building world-class portfolios, presence, and market positioning.

From initial scouting to international runway placement, we provide comprehensive development — training, portfolio production, and agency introductions. Followed by ongoing career consulting.

07 — Partnerships

Let's create
something together.

We partner with brands, agencies, and institutions that share our commitment to elevating fashion through strategic infrastructure. From creative collaborations to market expansion, we build alliances that create lasting value.

08 — PR & Network

Global PR
reach.

Our European PR and agency outreach hub in London connects talent and brands to the continent's most influential fashion institutions. From Chicago's vibrant fashion community to London's editorial authority, our network is your network.

Agency PR and media outreach across Europe, centered in London

Press relationships with major fashion publications and digital platforms

Event production and fashion week coordination across multiple markets

Strategic media placement and brand narrative development

The Ecosystem

One agency.
Three platforms.

S.I.T.F.A. Business Infrastructure

01meet-serenity.online →

Meet Serenity

Model Development Platform

The official S.I.T.F.A. membership and development platform. Portfolio management, coaching tiers, booking coordination, and pipeline tracking — all in one system.

Apply for Program→View Tiers→Book Consultation→Partner Submission→

02shop.sitfa92.online →

The ASO ARCHIVE

Fashion & Brand Shop

Shop S.I.T.F.A. curated collections, brand merchandise, editorial pieces, and agency-approved resources. Supporting the pipeline from portfolio to placement.

Shop Now→

03meet-serenity.online/insights →

Insights Library

Growth Guides & Resources

Practical deep-dive guides on model development, fashion consulting, casting prep, and brand strategy — mapped to real workflows across markets in the US, UK, and Africa.

Browse All Guides→Model Development Nigeria→Fashion Consulting US→Casting Prep Checklist→

The ASO ARCHIVE — shop.sitfa92.online

The ASO
ARCHIVE.

Curated collections, brand merchandise, editorial pieces, and agency-approved resources — all in one destination. Supporting the creative pipeline from portfolio to placement.

Shop the Collection→New Arrivals→Agency Picks→Gift & Lookbooks→

Enter the Archive

The ASO ARCHIVE

Featured Collection — shop.sitfa92.online

Shop the Archive.

View All Collections→

Coming Soon

Agency Curated

Editorial Archive

High-fashion editorial pieces selected by the S.I.T.F.A. creative team for the discerning wardrobe.

Shop →

Coming Soon

Season Drop

New Arrivals

The latest additions to the archive — curated seasonal drops for models, creatives, and fashion-forward clients.

Shop →

Coming Soon

S.I.T.F.A. Approved

Agency Picks

Hand-selected essentials for castings, shoots, and events — direct from the agency's development roster.

Shop →

Coming Soon

Curated Sets

Lookbooks & Gifts

Thoughtfully assembled lookbooks, gift sets, and brand resources for the fashion-minded.

Shop →

Editorial

Client Work · 2024

My Obioma
Lookbook.

Humility. Hard Work. — A 19-look editorial for Nigerian fashion brand My Obioma.

View Lookbook→

S.I.T.F.A. — Collaborations

Trusted Partners
& Collaborators.

My Obioma

2024

Creative Direction & Casting

Creative direction and talent casting for the My Obioma lookbook campaign, spotlighting emerging African fashion narratives.

Chicago Fashion Week

2023–2025

Media Production & PR Access

Exclusive media production access and PR network for Chicago Fashion Week, including backstage coverage, runway coordination, and press connectivity across the Midwest fashion circuit.

Curio Experience

Ongoing

PR Network & Private Events Access

Our Chicago-based PR conduit — providing direct access to top-tier private events, exclusive brand activations, and high-level networking opportunities across the city's fashion and culture scene.

NOMAD by Achirinma

2026

White-Label Designer — Aso Archive Partner

Our first white-label designer partner on the Aso Archive — a Lagos-based fashion house blending affordable luxury with authentic West African craftsmanship.

The Ivory Models

Ongoing

Agency Placement & Talent Development

Our white-label agency partner for model placement and talent development in Nigeria — identifying, training, and positioning emerging faces for international markets.

Visuals by FO

Ongoing

White-Label Photography — Abuja

Our white-label photography partner based in Abuja, Nigeria — Favour Opata delivers editorial, portrait, and wedding photography with a distinct cinematic eye, capturing campaign and behind-the-scenes imagery for the S.I.T.F.A. portfolio.

Zeedah's Photography

Ongoing

Freelance Photography — Lagos

Our Lagos-based freelance photography partner — Aliyah captures Lagos through a distinct portrait and lifestyle lens, delivering editorial and campaign visuals that bring S.I.T.F.A.'s West African projects to life.

★ Classified ★

Coming Soon

July 2026

Model Development Pipeline — West & Central Africa

Our largest partnership in Nigeria to date — a major force that will spearhead S.I.T.F.A.'s model development pipeline across West and Central Africa, unlocking the next generation of talent from Lagos to Kinshasa.

Meet Serenity — Membership